amazon #1 Bestseller

A book about solving common problems of the mind: 

  • What do you say to a player about to play on the Wimbledon centre court for the first time?
  • How do you prepare an athlete to play against a legend of the sport?
  • What can you do to ‘unfreeze’ your legs and brain?
  • What is it that Andy Murray has that you don’t?
  • How do you win under pressure?
  • How do you manage your mind when your focus is gone?
  • ….and so much more!

Locker Room Power is an analogy for life, stepping beyond traditional sports psychology and unleashing a mindset that you need to succeed under pressure – It is literally life changing.

Locker Room Power exists. The book unveils the ‘Secrets of this aura’ with tools to improve your mind and create personal LRP! 

Tim Henman (6 time Grand Slam semi-finalist) shares his experiences in the book

Read book reviews: 

What organisations say about David Sammel’s presentations and workshops


Chelsea Football Club

A Locker Room Power Presentation was held at an away day for Chelsea Football Club coaching staff. David spent a day observing both the first team and Academy facilities and then delivered an interactive insight into the concept of LRP. These new ideas were easily integrated into an existing framework at the club to support both the coaches and players.

 Everyone could identify with the presentation. We will certainly focus more on our weapons in future amongst other gems delivered on the day – Neil Bath, Academy Director, Chelsea Football Club

Jarkko Nieminen Tennis Academy Group, Helsinki

“We had the privilege to have David Sammel deliver a three-day LRP workshop to help move our team forward and got more than we bargained for – tough, incisive, challenging and stimulating but also genuine help. As we implement cultural changes and a different mindset, we can see that we will be better equipped to navigate the challenges ahead. Highly recommend this experience. – Federico Ricci and Steve Host, Directors

Fulham Football Club

The Locker Room Power Workshop focused on creating a strong identifiable team brand for Fulham Football Club including identifying individual and team weapons, creating a team identity and supporting player induction into the team.

Dave gave a fantastic presentation on Locker Room Power and how to develop a strong team identity. He challenged our coaches and players to identify our strengths and use these as weapons to create fear in the opposition. Dave helped us review our current environment and supported us in creating a new winning environment – Dr Clive Reeves, Performance Coach Fulham Football Club

Commonwealth Assisted Living, Virginia, USA

I used Dave’s concept of separating belief and confidence to help my sales directors who were struggling. It works!!! Dave’s concept has real life applications for both sport and business. Brilliant!!! – Charles Ix, Regional Vice President of Sales & Marketing, Commonwealth Assisted Living

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David provides private consultancy, Locker Room Power presentations, inspirational talks and leadership workshops CLICK HERE FOR INFORMATION

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