When you think about the most successful athletes and people of all time, almost every one of them has a certain aura and invincibility to the way they present themselves in sport and to the world. Sometimes mistaken for arrogance, this self-belief is essential in succeeding as a professional. There’s no doubt that talent plays a part, but the best believe they’re the best and they make their opponents believe they’re the best.

International Tennis Coach David Sammel
, has named this aura Locker Room Power (LRP). David has been successfully instilling the theory of Locker Room Power to serve players well on and off the court for many years, utilising his vast experience, knowledge and understanding of the mental aptitude required to succeed.

Locker Room Power exists at every level and in every walk of life. Understand it and you create an edge. Awareness gives you a chance to block it from your mind when facing opponents who use LRP to intimidate either knowingly or by the nature of their standing in the sport. Bottom line, ignore it and you will be a victim of LRP. Embrace the concept and learn how to create your own LRP and your ability to succeed increases as will your consistency because others will make your job 
easier – David Sammel

Locker Room Power aids an athlete’s focus, defines their weapons and refines their skills to establish competitive advantage to deliver a winning performance. The ‘locker room’ is the public domain – How you practice, train, dress, talk, your persona and ultimately your results determine your Locker Room Power.

Anyone can develop Locker Room Power if they show by their actions they are on a mission; using weapons to strike fear in opponents and results to prove a competitive edge. It’s a winning formula you cannot ignore.

David Sammel has decided to share the theory of Locker Room Power in his best selling book Locker Room Power: Building an Athlete’s Mind. Primarily aimed at athletes, coaches and anyone who wants to achieve at the highest level, whether it be in sport or life. This book has fantastic reviews and will change your life.

The Book

Locker Room Power - Available for pre-order in paperbackLocker Room Power: Building an Athlete’s Mind is a powerful new book written by International Tennis Coach David Sammel. In his first book, David Sammel shares the step-by-step process and his winning formula Desire + Belief + Weapons + Results = Locker Room Power.

Locker Room Power will help you identify the key factors you need to consistently perform at the highest level, the impact LRP has on performance and how to create that all-important psychological edge over your opponents.

Locker Room Power: Building and Athlete’s Mind draws on David’s relentless drive to help people improve their competitive mindset, utilising his vast experience, knowledge and understanding of the mental aptitude required to succeed as a professional sportsperson.

Introduction written by Judy Murray, interviews with Tim Henman and Sam Murray, observations and examples of Locker Room Power are included throughout the book, coupled with contributions from leading sports psychologist Louise Scott and from Mark Nesti, reader of Sport Psychology at Liverpool John Moores University.

In taking the time to read this book, you can create your own LRP!

About David Sammel