Author and Creator of Locker Room Power (LRP) David Sammel, is an International Tennis Coach and widely respected consultant across the spectrum of professional sport.

Named as a world top 50 coach by Nike from 1996-2002, he furthered his coaching career with prominent roles as National Coach and National Coach for Men for the Lawn Tennis Association. In 2006 David set about founding the Monte Carlo Tennis Academy in Monaco, alongside Jez Green. In the goal to establish a top International High Performance Tennis Centre in the UK, the academy was relocated to Bath and in partnership with Bath University, became TeamBath-MCTA of which David is now Head Coach.

David has over 25 years in world tennis, coaching international players to career high rankings, many of whom have represented their countries in the Davis Cup and Olympics. David is an official ATP Coach member as recognition of his many years on tour. David currently coaches Samantha Murray, Richard Gabb, Marcus Daniel and Toby Martin. In addition, he regularly contributes to interviews by the UK tennis media including BBC Radio 5, The Times, SkySports and a contributing editor for Tennishead Magazine and

Locker Room Power: Building an Athlete’s Mind, describes and examines David’s coaching philosophy, which is drawn from his relentless drive to help people improve at their game, utilising his vast experience, knowledge and understanding of the mental aptitude required to succeed as a professional sportsperson. Through his observations and lessons learnt from the world of sport, David shares the values and winning formula he has successfully instilled to serve players well on and off the court.

Taking LRP beyond the tennis arena, David also provides consultancy and workshops for teams and clubs across the spectrum of professional sport. He has conducted Locker Room Power Workshops for several Premier League Football Clubs including Bolton Wanderers, Hull City, Chelsea and Fulham. For further information visit the LRP Consultancy page.



Louise ScottLouise Scott (MSc; BSc Applied Sport Psychology)

Louise is currently Head of Sport Science and Futsal coordinator/ Girls Centre of Excellence Manager at Sporting Club Albion, part of West Bromwich Albion FC. She was Research Assistant to Dr Chris Harwood on the tennis parents’ project at Loughborough University in 2013 and a qualified tennis coach.

Dr Mark NestiDr Mark Nesti

Mark is a reader of Sport Psychology at Liverpool John Moores University. He has produced countless research papers, and books highlighting his work in the applied world of sport.