News and Blog

Insights and thoughts on the key strategies on creating the mindset to success under pressure

Andy Murray, one man and his legacy

It was difficult to imagine in 1987 when I attended my first National coaches conference at Bisham Abbey when the then head of performance Richard Lewis, now CEO of the all England club, asked if we could produce a Wimbledon champion by the turn-of-the-century.

Training load monitoring for tour tennis players

In the majority of sports the competition and training schedule is known in advance. If you have good methods of objectifying an athlete’s current state of adaptive health, you can adjust training and recovery methods to manipulate the athlete’s biological state.

Big Summer Preview

The French Open, Wimbledon, Monaco, Silverstone, FA Cup, European Cup, The Ashes, World Cup Rugby and so much more in the massive world of sport.

Locker Room Power: Building an Athlete’s Mind is a powerful new book written by International Tennis Coach David Sammel. In his first book, he shares the step-by-step process and his winning formula…

Locker Room Power will help you identify the key factors you need to consistently perform at the highest level, the impact LRP has on performance and how to create that all-important psychological edge over your opponents.

Locker Room Power: Building and Athlete’s Mind draws on David’s relentless drive to help people improve their competitive mindset, utilising his vast experience, knowledge and understanding of the mental aptitude required to succeed as a professional sportsperson.

Introduction written by Judy Murray, interviews with Tim Henman and Sam Murray, observations and examples of Locker Room Power are included throughout the book, coupled with contributions from leading Sports Psychologist Louise Scott and from Mark Nesti, reader of Sport Psychology at Liverpool John Moores University.

In taking the time to read this book, you can create your own LRP!

Some of the organisations David has worked with

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