What is Locker Room Power?

When you think about the most successful athletes and people of all time, almost every one of them has a certain aura and invincibility to the way they present themselves in sport and to the world. Sometimes mistaken for arrogance, this self-belief is essential in succeeding as a professional.

International Tennis Coach David Sammel, has named this aura Locker Room Power (LRP). David has been successfully instilling the theory of Locker Room Power to serve players well on and off the court for many years, utilising his vast experience, knowledge and understanding of the mental aptitude required to succeed.

‘Locker Room Power exists at every level and in every walk of life. Understand it and you create an edge. Awareness gives you a chance to block it from your mind when facing opponents who use LRP to intimidate either knowingly or by the nature of their standing in the sport. Bottom line, ignore it and you will be a victim of LRP. Embrace the concept and learn how to create your own LRP and your ability to succeed increases as will your consistency because others will make your job 

In taking the time to read this book, you can create your own LRP!

Locker Room Power will help you identify the key factors you need to consistently perform at the highest level, the impact LRP has on performance and how to create that all-important psychological edge.

Locker Room Power: Building and Athlete’s Mind draws on David’s relentless drive to help people improve their competitive mindset, utilising his vast experience, knowledge and understanding of the mental aptitude required to succeed as a professional sportsperson.

What people say about Locker Room Power

Locker Room Power is an extremely powerful concept for player and coaches and is a major factor in the achievement of consistent success at the top of any sport. This is a top book by a top coach.

Judy Murray, OBE. Scottish Tennis Coach and Author.

I can thoroughly recommend Locker Room Power as a must read for coaches at all levels in all teams – as the principles are clearly transferrable and an essential part on maintaining high performance in teams.

Stuart Lancaster. Former England RUFC Head Coach.

David gave a fantastic presentation on Locker Room Power and how to develop a strong team identity. He challenged our coaches and players to identify our strengths and use these as weapons to create fear in the opposition.

Dr Clive Reeves. Performance Coach Fulham Football Club.

I used Dave’s concept of separating belief and confidence to help my sales directors who were struggling. It works! David’s approach has real life applications for both sport and business. Brilliant!

Charles Ix. Regional Vice President. Commonwealth Assisted Living

Some of the organisations David has worked with

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