What people say about Locker Room Power

Locker Room Power is an extremely powerful concept for player and coaches and is a major factor in the achievement of consistent success at the top of any sport. This is a top book by a top coach.

Judy Murray, OBE. Scottish Tennis Coach and Author.

I can thoroughly recommend Locker Room Power as a must read for coaches at all levels in all teams – as the principles are clearly transferrable and an essential part on maintaining high performance in teams.

Stuart Lancaster. Former England RUFC Head Coach.

David gave a fantastic presentation on Locker Room Power and how to develop a strong team identity. He challenged our coaches and players to identify our strengths and use these as weapons to create fear in the opposition.

Dr Clive Reeves. Performance Coach Fulham Football Club.

I used Dave’s concept of separating belief and confidence to help my sales directors who were struggling. It works! David’s approach has real life applications for both sport and business. Brilliant!

Charles Ix. Regional Vice President. Commonwealth Assisted Living

‘As a tennis player, I have personally found this to be a very powerful book. I often find myself referring to it during tournaments; it never leaves my tennis bag! Locker Room Power is such a compelling concept and once you understand it, you realise how much it can help improve your performances, which for me in particular, is on the match court. The novel ideas and thought-provoking concepts of Locker Room Power can definitely be transferred into everyday life, so you don’t have to be an athlete to enjoy and gain from this book. Locker Room Power is a must read.’

Having read Chimp Paradox I never thought any other book could compete with it …but I was wrong! This book has really helped me. I have now read it twice and each time I get more and more out of it. This book really can help anyone; it gives you strength, motivation and helps you think of things in a different perspective not just in sport but also in every day life. Great for confidence building and really helps you to understand that the way portray yourself to others is really important.

Locker Room Power: Building an Athlete’s Mind is a powerful new book written by International Tennis Coach David Sammel. In his first book, he shares the step-by-step process and his winning formula…

Locker Room Power will help you identify the key factors you need to consistently perform at the highest level, the impact LRP has on performance and how to create that all-important psychological edge over your opponents.

Locker Room Power: Building and Athlete’s Mind draws on David’s relentless drive to help people improve their competitive mindset, utilising his vast experience, knowledge and understanding of the mental aptitude required to succeed as a professional sportsperson.

Introduction written by Judy Murray, interviews with Tim Henman and Sam Murray, observations and examples of Locker Room Power are included throughout the book, coupled with contributions from leading Sports Psychologist Louise Scott and from Mark Nesti, reader of Sport Psychology at Liverpool John Moores University.

In taking the time to read this book, you can create your own LRP!

Some of the organisations David has worked with

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